Pasi Ketolainen MW (11:00 – 11:45 Monday, 11th March)
Several reports confirm the steady and continuous growth of the organic wine market towards the 2030s. It is no longer a niche market, as a growing number of consumers demand sustainable and environmentally friendly methods of agriculture and viticulture. Moreover, many winemakers – especially the new generation – see reducing waste and pollution as their duty to combat climate change. A fact – not an opinion. The course, led by Finnish Master of Wine Pasi Ketolainen, will introduce participants to the wines of six Hungarian wineries and their philosophy of organic viticulture and winemaking.
Pasi Ketolainen MW: Pasi Ketolainen MW holds a BSc in hospitality management and an MBA. After a career as a sommelier and completing his WSET Diploma in 2003, he worked in sales and product management positions at various wine importers in Finland. Pasi has partner and board member experience and has consulted in an advisory role on strategy, customer relationship management and start-up company development. He has also represented Finland in blind tasting competitions. As well as speaking four languages, lecturing on wine, and conducting educational tastings, Pasi judges at wine competitions and in 2019 started as the commercial director at Viinitie Oy.
TR Wines Tokaj – Tr Organic Pét-Nat 2022
Gróf Degenfeld Wine Estate and Castle Hotel**** – Tokaji Organic Furmint Zomborka 2022
Tokaj-Hétszőlő Organic Vineyards – Furmint Kis-Garai Dry Bio 2021
Budaházy Fekete Kúria Winery – Sárgamuskotály Bio 2022
Heimann&Fiai – Szekszárd Kadarka 2023 Bio
Zelna Winery – Farkó-Kő Kékfrankos Bio 2021
We kindly ask all registered attendees for the masterclasses to arrive at the scene of the event at least five minutes prior the start time. After the start time the organizers maintain the right to assign vacant seats to walk-ins. Seating is available on a first-come, first-served basis at the counter and the tables around it. Thanks for your understanding.
The organizers reserve the right to make changes in the line-up of wines presented at the masterclasses if necessary.
Online registration for the masterclass has been closed. On-site registration is still available at the Wines of Hungary stand in Hall 13, B10 but please note that seats are subject to availability.